Yesterday, Blockbuster announced they're likely to close 20% of their stores...approximately 960 in total.
They intend to install 10,000 kiosks (like Redbox) around the country.
Call me an idiot, but I think this is one of the worst ideas I've heard in recent memory.
If one wanted to revolutionize transportation at the turn of the 20th Century but insisted on keeping the horse...Henry Ford and countless others would have kept us in the stone age. But no, they realized there was a better way. And it wasn't ponies.
Kiosks are more of the same.
Hulu, Netflix, even public libraries understand this. Now that's saying something.
The answer, Blockbuster, is not to perpetuate infrastructure. After all, Redbox already has over 15,000 kiosks. Why try to out-amazon Amazon or out-wal-mart Wal-Mart? No, no, no. That isn't the way forward.
The way forward is to envision where the market is GOING and then BE THERE when it arrives.
Think online, download, cloud computing, Kindle, iPhone apps...anything, please, other than more 'boxes on streetcorners.'
We don't need a better record, 8-track, cassette, or dvd. Au contraire. What we need is a more seamless, frictionless, infrastructure-lite pull-thru delivery paradigm that keeps us coming back for more...without getting out of the car, swiping a credit card, or carrying a box to and fro.
What we need is what the FTP was to the five-and-a-quarter-inch floppy.
Bring it. Please. And then some.